Business Heritage 2021/2022

Is the Old the new Cool? The course will bring you to discover why and how the Future of a company would be bonded to its Past. The Heritage makes some companies and brands uniques: you will learn how this could be possible and some threats of a Heritage-based strategy. All the activities are online-based, both live and intended for asynchronous learning. The course focuses on the Students' active participation, through debate activities and a "flipped classroom" approach.