The course, which will be held in English, aims to provide students with the theoretical and practical basis for operating in the entertainment industry and event management.

N.B. Students who have problems with the English language can, in any case, contact the Professor at his email address: smassa@liuc.it

The course will be mainly focused on the music industry in all its aspects, including economic aspects: more specifically, we will talk about the management of festivals, concerts, multimedia events, congresses related to the world of the music industry.

During the course some international guests from the entertainment industry will be invited who will share their experiences with the students to give a "practical" testimony of those who already work in the sector.

Here are the main topics:

Music and Events: A Global Industry;

The economics of entertainment: the economic aspects of "global entertainment".

How to create a new "trend" in the music industry;

The "places" that generate new trends (in alphabetical order): Berlin, Dubai, Ibiza, Miami, Mykonos, Milan, New York, Tel Aviv;

From trends to events: how to create an internationally successful brand and how to export globally: (Elrow, Circoloco, Pacha Ibiza, Blue Marlin, Nikki Beach, Ushuaia Ibiza);

Are DJs and artists the new rock stars? Case studies.

Artists such as "global brand", Mashmello, Martin Garrix, David Guetta, Avicii, Bob Sinclar: management and management aspects;

The main events and festivals in Europe: Ade Amsterdam, Awakenings, IMS Ibiza, Street Parade Zurich, Sonar Barcelona, ​​Social Music City Milan, Milan Design Week, Milan Fashion Week, Tomorrowland Belgium,

Event management in all its aspects: promotion, negotiation, economic aspects, media & social media management, managing team management and managing "crises".

The economic profiles of event management: good rules and mistakes to avoid.

Let's talk about the future: the music industry after the pandemic. How to start again? Entertainment and virtual world.