In today’s economy and social conditions, if a business want to succeed, it needs to innovate, while balancing the feasibility of its business model with the real needs and aspirations of people to offer products and services that have an impact in their lives. Entrepreneurs, hence, must unlock their creative potential, and place their customers at the center of their start-up process to understand their actual needs and aspirations to design breakthrough business soutions that create value for users and disrupt the market.

Entrepreneurship by Design is project-based course with an intensive practical hands-on experience of a typical entrepreneurial journey in which students follows a business design approach, apply the concepts of design thinking, business model innovation and storytelling to identify hidden business opportunities and design and test new business models for an innovative start-up.

This course provides students with the right tools to solve unmet customer problems, design new products and services, and develop their ideas into action.