Indice degli argomenti

  • Introduzione

    Minimizza tutto Espandi tutto

  • Presentation and bibliography of the course

  • Introduction to the course | How to design a successful business model


  • How to manage a portfolio of businesses


  • 01. Case discussion: Apple

    APPLE'S FUTURE: APPLE WATCH, APPLE TV, AND/OR APPLE CAR?

    Suggested Readings:

    • R. Duane Ireland and Justin W. Webb, Strategic Entrepreneurship: Creating Competitive Advantage Through Streams of Innovation.
    • Samhita Jayanti and Bharat N. Anand, Strategies of Unrelated Diversification.
    • Chris Zook and James Allen, Growth Outside the Core.
    • Chris Zook, Finding Your Next Core Business.


  • When and why to diversify?


  • 02. Case discussion: Amgen

    Amgen Inc.: Pursuing Innovation and Imitation? (A) (B)

    Suggested Readings:

    • Malcolm S. Salter and Michael E. Porter, Note on Diversification as a Strategy.
    • Chris Zook and James Allen, The Redefinition Dilemma: How to Determine Whether Redefining Your Core Business Is the Right Course of Action.


  • How to profit from the core and move on adjacent businesses?



  • 03. Case discussion: Amazon

    Amazon.com, 2016

    Suggested Readings:

    • Chris Zook, The New Rules for Growing Outside Your Core Business.
    • Richard G. Hamermesh, Paul W. Marshall and Taz Pirmohamed, Note on Business Model Analysis for the Entrepreneur.
    • Thomas R. Eisenmann, Business Model Analysis for Entrepreneurs.
    • Bharat N. Anand, Corporate Strategy, Module Note.

  • How to renew a mature business?

  • 04. Case discussion: Tesla

    Tesla Motors

    Suggested Readings:

    • Michael E. Porter and Jan W. Rivkin, Industry Transformation.
    • Rita Gunther McGrath, Thomas Keil and Taina Tukiainen, Extracting Value from Corporate Venturing.

  • How to innovate around the industry clock?



  • 05. Case discussion: Nintendo WII

    Responding to the Wii?

    Suggested Readings:

    • Chris Zook and James Allen, Desperately Seeking Growth: Focus on Your Core Business to Generate Profitable Growth.
    • Max Wessel and Clayton M. Christensen, Surviving Disruption.

  • How to spot and exploit entrepreneurial opportunities?

  • 06. Case discussion: Elon Musk

    Elon Musk's Big Bets

    Suggested Readings:

    • Bhaskar Chakravorti, A Note on Corporate Entrepreneurship: Challenge or Opportunity?
    • David A. Garvin; Lynne C. Levesque, Meeting the Challenge of Corporate Entrepreneurship.
    • Robert C. Wolcott and Michael J. Lippit, Four Models of Corporate Entrepreneurship.

  • How to lead and manage entrepreneurial organizations?

  • 07. Case discussion: Oprah Winfrey

    Oprah Winfrey

    Suggested Readings:

    • Michael L. Tushman, Wendy K. Smith and Andy Binns, The Ambidextrous CEO.
    • Howard H. Stevenson, Perspective on Entrepreneurship.

  • 08. How to organize your company for corporate entrepreneurship?

    Readings: 

    Case examples: 3M | Samsung | Google | Pixar 


  • 09. Blended-learning case discussion: Eataly

    Eataly: Reimagining the Grocery Store

    Suggested Readings:

    • W. Chan Kim; Renee Mauborgne; Katrina Ling, How to Implement Blue Ocean Strategy.
    • Vijay Govindarajan; Chris Trimble, Building Breakthrough Businesses Within Established Organizations.
    • Soili Peltola, Can an old firm learn new tricks? A corporate entrepreneurship approach to organizational renewal.

  • How to leverage open innovation and crowdsourcing?




  • 10. Case discussion: Ideo

    OpenIDEO

    Suggested Readings:

    • Teresa M. Amabile, Creativity and Innovation in Organizations.
    • Teresa M. Amabile, Managing for Creativity.

  • How to introduce and sustain disruptive innovations?




  • 11. Case discussion: Uber

    Uber: Changing The Way The World MovesUber: Changing The Way The World Moves

    Suggested Readings:

    • Clayton M. Christensen, Michael E. Raynor and Rory McDonald, What Is Disruptive Innovation?
    • Bansi Nagji and Geoff Tuff, Managing Your Innovation Portfolio.

  • How to foster creativity and innovation?




  • 12. Case discussion: El Bulli

    elBulli: The Taste of Innovation

    Suggested Readings:

    • William R. Kerr, Reaching Beyond Your Organization: Empowering Innovation.
    • Donald F. Kuratko, Jeffrey S. Hornsby and Jeffrey G. Covin, Diagnosing a Firm's Internal Environment for Corporate Entrepreneurship.

  • Short Workshop on Entrepreneurial Finance with Prof. Collazzo - Lecture 1

  • Short Workshop on Entrepreneurial Finance with Prof. Collazzo - Lecture 2

  • Workshop on Strategy&Disruption with prof. Sölvell

  • Workshop on Strategy&Disruption with prof. Sölvell

    Nokia B case

    Read the case while focusing on the following 3 points:

    1. Describe Nokia’s strategy over the last three to four decades
    2. Why do you think that Nokia failed in the handset business?
    3. Why didn´t Nokia adapt its strategy as the iPhone gained market share after 2007?