A firm's ability to survive and succeed in an increasingly competitive global arena increasingly depends on its ability to create new revenue streams and pursue new business opportunities.

For start-up companies and many small SMEs, building revenue streams around the company’s (limited) resources and assets is part of the daily management, but in larger, older and more consolidated businesses, the pursuit of opportunities is not always systematic.

Large corporations that systematic generate and screens new market opportunites, launches new products and services and develops new markets rely on what we call
“Corporate Entrepreneurship”.

In this course we will have a closer look at the conditions and tools needed to create corporate entrepreneurs.